ADOPTING NEW TECHNOLOGIES TO SUPPORT DATA-GATHERING AND FUNDRAISING
With new leadership from our Board Chair, Rebecca Smith, the Board, and the Ballethnic organization, we have created a fundraising committee comprised of Board members, staff, parents of our students, and other volunteers. Responding to our need for data collection software, one technical committee member (also a Ballethnic parent and donor) volunteered to take on the task. After some initial research and after the initial flurry of sales calls from software companies, I gladly turned it over to him. He spearheaded an effort to research data and fundraising software platforms that could move us to a data-driven approach in our marketing, operations and fundraising. Each software platform was assessed for its ability to help Ballethnic meet its goals of managing constituent data, performing multiple types of fundraising activities (e.g. campaigns, annual drives, monthly giving, one-time donations, etc.), tracking memberships, managing events and volunteers, automating communications, integrating with social media, offering online product sales, producing reports, and integrating with our accounting software. A tall order!
After comparing the features of six software platforms, Ballethnic has selected Neon CRM (https://www.neoncrm.com/nonprofit-software/). Now that the selection of a platform has been made, Ballethnic will be configuring the platform, entering data, and implementing a staged approach for fundraising and marketing campaigns. While there is much work ahead, Ballethnic is excited to reach this milestone of having a robust software platform on which to grow with a dedicated expert leading the work.